IIM CALCUTTA EXECUTIVE MANAGEMENT PROGRAM IN SALES AND MARKETING - BATCH 02

IIM CALCUTTA

EXECUTIVE MANAGEMENT PROGRAM IN SALES AND MARKETING - BATCH 02

APPLICATIONS IS CLOSING SOON

PROGRAM OBJECTIVES

Build understanding about marketing research and consumer insights in Indian context.

Focus on recruiting, managing and leading sales teams.

Focus on selection, evaluation and management of conflicts in distribution channels.

Highlight contemporary issues in marketing like retail management, e-marketing, CRM, and services marketing.

WHO SHOULD ATTEND

Executives with minimum two years of experience who are interested in pursuing a career in the area of sales and marketing

Currently working in the areas of sales/marketing/operations/customer relations/marketing analyst of small, medium and large enterprises

Those who are assuming marketing responsibilities for the first time as well as those already in a marketing capacity but without significant formal education in this discipline

Sale professionals who want to make a switch to marketing domain

Entrepreneurs and family owned business executives

PROGRAM DESIGN & DURATION

Duration: 1 year

Frequency: Once a week

Class Schedule: Friday, 6:30 pm to 9:30 pm

Program Fee: Rs. 1,66,000/- (Inclusive of taxes as applicable)

ELIGIBILITY CRITERIA AND SELECTION PROCESS

Applicants should be working professionals/self-employed (Need to submit supporting proof)

Graduates (10+2+3 or equivalent) in any discipline with min. 50% marks [ aggregate- considering results of all years (e.g. 3 or 4 together)] recognised by UGC/AICTE/DEC

Minimum 2 years of work experience post completion of graduation

For more details visit: http://program.niitimperia.com/EPSMM/index.asp?siteId=Sprinkle&adUnit=mailer&keyword=#=