Admission to the PGDM(C) programme requires a Bachelor's degree (in keeping with the 10 + 2 + 3 (4) system) with minimum 50% marks, or an equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU). Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply.
The selection process for the PGDM (C) involves two steps:
Stage - I: MICA Admissions Test (MICAT)
The MICAT is designed to assess analytical ability, divergent thinking, written communication skills and general awareness about the Communications industry. MICAT will be held in February-March, 2011 at the following centres:
Ahmedabad, Bangalore, Bhopal, Chennai, Delhi, Guwahati, Hyderabad, Kolkata, Lucknow and Mumbai.
Stage - II: Group Exercise (GE) and Personal Interview (PI)
Candidates shortlisted on the basis of MICAT will be invited for Group Exercises and Personal Interviews in March-April, 2011.