INDIAN INSTITUTE OF MANAGEMENT INDORE (IIM INDORE)
CERTIFICATE PROGRAMME IN DIGITAL MARKETING AND STRATEGY
You must engage with your customers at the precise time and in the right spot as a marketer. Consumers are virtually always easily accessible online, consequently digital media is the obvious setting to be. To have significant benefit, you'll need a coordinated multi-channel approach in the form of digital marketing. IIM Indore's Certificate Programme in Digital Marketing & Strategy (CPDMS) is geared to provide you a solid understanding of the utilization of digital and social media so that you will become a successful digital marketer and strategist.
Programme Highlights
Deep dive into the minds of the consumer
Conceptual understanding of digital and social media applications
Coverage from strategy creation to implementation
Exposure to tools
Capstone project – real-time campaign project
Programme Content
1. Induction Module: Digital Marketing & Strategy Orientation and Course Introduction
2. Basics of Marketing
3. Brand Management in a Digital World
4. Search Engines
5.Social Media
6. Display Advertising
7. Other Campaign Areas
8. Digital and Social Media Strategy
9. Digital and Social Media Analytics
10. Consumer-centric content development & engagement strategy for the digital ecosystem.
11. Digital and social media in Marketing Applications
12. Introduction to Programmatic way of digital advertising
13. Road Ahead
14. Capstone Project
Class Schedule
Sunday, First Session: 6:00 pm to 7:15 pm
Sunday, Second Session: 7:30 pm to 8:45 pm
Applications Close In
1 Days, 16 Hours, 8 min
Eligibility Criteria
Diploma /Bachelor’s Degree or its equivalent or 2 years master’s degree or its equivalent from institutions or universities recognised
Minimum 50% aggregate marks of all years
Minimum two years of work experience post completion of qualifying education
Admission Criteria
The selection will be based on the candidate’s application and credentials
Programme Duration
11 Months
Programme Fee
2,03,500 + GST
Application Closure Date
26th November, 2021
Academic Orientation
16th January, 2022
APPLY ONLINE CLICK HERE:
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